San Francisco 49ers family office targets $50M for first VC fund

The owners of the NFL's San Francisco 49ers are seeking to raise $50 million for a debut VC fund, according to a regulatory filing.

Managing partner Jed York, CEO of the 49ers franchise, has been quietly investing in startups since 2014. His family office's VC firm, Aurum Partners, was an early backer of shoemaker Allbirds as well as fertility startup Carrot and barbershop software provider Squire. Visit their website located at the qurum.vc domain name.